Marketing Campaigns

1. Campaign Strategy + Offer Positioning

• Goal setting and success metrics
• Audience targeting direction
• Messaging and positioning, including the hook, benefits, and why now
• Platform strategy for where content goes and how it is used

2. Timeline + Posting Schedule

You receive a clear timeline and posting schedule built around your campaign window, with pre-launch, launch-week, and post-launch deadlines and a rollout checklist you can reuse for future releases or launches.

• Recommended campaign length: 7, 14, or 30 days
• Posting frequency guidance across your platforms
• Content format plan, including reels, posts, stories, carousels, and lives
• Key dates mapped out: launch, announcement, countdown, last call, and recap

3. Full Campaign Calendar

• What to post each day or week
• The purpose of each post: awareness, engagement, or conversion
• Caption direction and calls to action
• Visual checklist for each post
• Suggested lowercase, relevant hashtags

4. Creative Direction + Copy Support

• Campaign theme and hook ideas
• Caption guidance and promotional copy direction
• Call-to-action wording, such as book now, shop now, stream now, RSVP, or apply
• Premium, positive, audience-ready brand tone alignment

5. Campaign Setup + Management

When ads are included, Dyme Squad handles campaign setup, objective, targeting, and placements, along with tracking guidance, budget pacing recommendations, monitoring, optimization, and an end-of-campaign recap with next-step recommendations.

Campaign check-ins also review content performance and audience response, with adjustments based on what is working.

Ad spend is not included unless stated. The client pays the ad platform directly.

6. Included Add-Ons

Your campaign plan can include the support that fits your goal, including landing page recommendations, email and newsletter planning, press and publicity tie-ins, radio and TV visibility planning, long-term traffic recommendations, billboard marketing planning, and CRM and Lead Generator dashboard integration planning.

These are included strategically when they fit your campaign goals. When PR and visibility support are included, this can cover press angles, pitching support, media outreach coordination, and placements across the Dyme Squad network.

7. Social Media Support

Depending on your agreed terms, support can include profile cleanup guidance, bio and link optimization, consistent posting support, and engagement direction.