Marketing Campaigns

1. Campaign Strategy + Offer Positioning

• Goal setting and success metrics
• Audience targeting direction
• Messaging and positioning, including the hook, benefits, and why now
• Platform strategy for where content goes and how it is used

2. Timeline + Posting Schedule

You receive a clear timeline and posting schedule built around your campaign window.

• Recommended campaign length: 7, 14, or 30 days
• Posting frequency guidance across your platforms
• Content format plan, including reels, posts, stories, carousels, and lives
• Key dates mapped out: launch, announcement, countdown, last call, and recap

3. Full Campaign Calendar

• What to post each day or week
• The purpose of each post: awareness, engagement, or conversion
• Caption direction and calls to action
• Visual checklist for each post
• Suggested lowercase, relevant hashtags

4. Creative Direction + Copy Support

• Campaign theme and hook ideas
• Caption guidance and promotional copy direction
• Call-to-action wording, such as book now, shop now, stream now, RSVP, or apply
• Premium, positive, audience-ready brand tone alignment

5. Campaign Setup + Management

When ads are included, Dyme Squad handles campaign setup, objective, targeting, and placements, along with tracking guidance, budget pacing recommendations, monitoring, optimization, and an end-of-campaign recap with next-step recommendations.

Ad spend is not included unless stated. The client pays the ad platform directly.

6. Included Add-Ons

Your campaign plan can include the support that fits your goal, including landing page recommendations, email and newsletter planning, press and publicity tie-ins, radio and TV visibility planning, long-term traffic recommendations, billboard marketing planning, and CRM and Lead Generator dashboard integration planning.

These are included strategically when they fit your campaign goals.