Diamond Allure is a multifaceted professional with over three decades in the beauty industry and two decades in entertainment. As a stylist, makeup artist, host, cosmetics brand owner, and entertainment businesswoman, she’s made a lasting impact across beauty, entertainment, and marketing. Her entrepreneurial journey began in 2010 with the launch of Dyme Squad Magazine—a platform spotlighting the positive stories of entertainers, authors, entrepreneurs, musicians, actors, models, MUAs, and more. Originally a print and digital publication, Dyme Squad Magazine is now fully digital, featuring exclusive interviews with talents like Project Pat, Terri Vaughn, Karyn White, Garfield of SHAI, Damian Valentine, and Tray Chaney from THE WIRE. The magazine’s mission is to empower emerging talents and revive quality entertainment for today’s youth, offering readers VIP access to the entertainment world.
In 2018, Diamond launched Slayyed Cosmetics, a brand celebrated for bold, high-quality products like the Ultimate Diamond Allure Palette and Plush Lipgloss. Slayyed Cosmetics features an affiliate program, loyal PR Beauties, Slayyed Points rewards, low shipping costs, and accepts major payment platforms like American Express, Apple Pay, and Mastercard.
Diamond is also the creator of the Makeup Baddies Community, a vibrant space connecting makeup enthusiasts and artists of all skill levels. As a beauty and skincare influencer, her YouTube channel boasts over 200 subscribers and 58 videos featuring tutorials, reviews, and giveaways, while her TikTok (@diamondalluremua) showcases her artistry to an even broader audience.
As a mother of two, Diamond’s work is deeply personal. After the loss of her disabled son in 2020, she’s dedicated herself to building a legacy for her daughter. Despite managing severe mental disabilities, her resilience and passion shine through everything she does. Through her creativity and community-building, Diamond Allure continues to inspire and empower others, cementing her status as a true luminary in beauty, entertainment, and beyond.