Meet Our Visionary CEO: Diamond Allure

Welcome to the vibrant world of Dyme Squad Magazine, where entertainment meets inspiration under the leadership of our dynamic CEO, Diamond Allure. With an impressive career spanning over three decades in the beauty industry and two decades in the entertainment sector, Diamond is a true multifaceted professional. Her journey began in 2010 with the launch of Dyme Squad Magazine, which initially started as both a print and digital publication. Now, in 2025, we've embraced the future by going all digital, ensuring that our content is accessible and engaging for a global audience.

Diamond's influence extends beyond the pages of our magazine. As a stylist, makeup artist, nail technician, cosmetics brand owner, and entertainment businesswoman, she has made a significant impact across the beauty, entertainment, and marketing sectors. In 2018, she founded Slayyed Cosmetics, a brand renowned for its innovative products and customer-centric offerings.

In addition to her entrepreneurial ventures, Diamond is a prominent beauty and skincare influencer. Her YouTube channel, with over 200 subscribers and 58 engaging videos, is a treasure trove of beauty knowledge, offering hair tutorials, makeup tutorials, giveaways, and product reviews. One of her standout videos, a review of the Covergirl Melting Pout Matte Liquid Lipstick, has garnered 935 views.

In 2025, Diamond expanded her entrepreneurial pursuits by launching Beauty & Beyond Group, a marketing company aimed at furthering her influence and expertise in the industry. She also created the Makeup Baddies Community, a vibrant platform designed to connect and inspire beauty enthusiasts of all skill levels.

As a mother of two, Diamond is driven by a deep personal mission. After the heartbreaking loss of her disabled son in 2020, she has dedicated herself to leaving a lasting legacy for her daughter. Her resilience and passion for her craft are evident in every aspect of her work, from her innovative makeup artistry to her active engagement on social media platforms like TikTok, where she connects with her audience under the handle @diamondalluremua.

Remarkably, Diamond accomplishes all of this while managing severe mental disabilities. Her courage and determination to succeed, despite these challenges, are truly inspiring. Through her work and community involvement, Diamond Allure continues to inspire and empower others, making her a true luminary in the world of beauty and beyond.

Join us as we celebrate the incredible journey of Diamond Allure and her relentless pursuit of bringing quality entertainment and beauty insights to the world. With her at the helm, Dyme Squad Magazine offers VIP access to exclusive entertainment insights and remains more than just a publication; it's a movement towards a brighter and more inspiring future.