CEO. Founder. Creative business mogul.
Diamond Allure is a powerhouse CEO, founder, and creative business mogul whose entrepreneurial journey began in 1995. With over three decades of experience in beauty and two decades in entertainment, she is known for turning vision into platforms that uplift people and shift culture.
She is the CEO and Founder of Dyme Squad Media LLC, a global entertainment and media company dedicated to spotlighting talent, amplifying brands, and elevating culture through positive, professional storytelling. Known for her community-driven approach and her passion for uplifting women and Black and Brown creatives, Diamond helps artists, entrepreneurs, and brands gain visibility through media features, interviews, promotions, campaigns, and strategic marketing support. She also serves as an official A&R for GFM, continuing to open doors and expand opportunities for talent. Her work reaches clients and creatives across the USA, UK, Canada, and Germany.
Diamond’s media legacy includes Dyme Squad Magazine, founded in 2010 as both print and digital and now evolved into a fully digital platform. The magazine spotlights the positive stories of entertainers, authors, entrepreneurs, musicians, actors, models, MUAs, and more, delivering VIP access to the entertainment world while empowering emerging talent and pushing for quality entertainment for today’s youth.
Over the years, Dyme Squad Magazine has proudly featured names such as Project Pat and Terri Vaughn, and has delivered exclusive interviews with Karyn White, Garfield of SHAI, Damian Valentine, and Tray Chaney from THE WIRE, offering audiences inspiring stories and behind-the-scenes insight.
Under the Dyme Squad Media umbrella, Diamond oversees Diamond Vibes Radio, Black Diamond Television Network, Dyme Squad Live, and Dyme Squad Music. Together, these platforms form a powerful ecosystem built to elevate rising stars and established icons alike, while keeping storytelling uplifting, authentic, and impactful.
In addition to her media empire, Diamond founded Slayyed Cosmetics in 2018, a beauty brand known for bold, high-quality products including the Ultimate Diamond Allure Palette and Plush Lipgloss. She also leads D’Badu Beauty, expanding her mission of confidence, self-expression, and empowerment through glam. Slayyed Cosmetics is supported by loyal PR Beauties, offers an affiliate program and Slayyed Points, keeps shipping costs low, and accepts major payment options including American Express, Apple Pay, and Mastercard.
Diamond’s influence extends to digital content creation, where she shares tutorials, reviews, and beauty inspiration. She continues to grow an engaged YouTube audience of more than 200 subscribers and an active TikTok presence at @diamondalluremua.
At the heart of Diamond Allure’s work is purpose and legacy. As a mother of two, her mission is deeply personal. After the loss of her disabled son, Da’Quan, in 2020, she committed herself to building a lasting legacy for her daughter and transforming grief into impact. She is the Founder of the Da’Quan Waters Foundation, a nonprofit created in his honor to support children and families through community work and giving.
Diamond does all of this while managing severe mental disabilities, showing up with resilience, determination, and faith. Her story is one of survival, reinvention, and leadership, proving that purpose can be built through pain and that true success is measured by who you empower along the way.
For media, features, and opportunities, visit dymesquadmedia.com and shop dymesquadshop.online. Catch the Vibe.