Diamond Allure MUA – Business Mogul

Diamond Allure MUA is a powerhouse business mogul whose legacy spans over 18 years across the beauty, entertainment, and media industries. Her journey is deeply rooted in resilience, family, and an unwavering drive to turn pain into purpose. As a devoted mother, wife, and survivor, Diamond’s life took a profound turn after the heartbreaking loss of her beloved son Daquan in 2020. His memory and spirit continue to inspire her relentless pursuit of excellence and her openness in sharing her battles with severe depression and anxiety. Diamond’s courage and authenticity have empowered countless others to face adversity with hope and determination.Everything Diamond does revolves around her children and her passion for empowering women and uplifting children with disabilities. In honor of Daquan and the exceptional care he received, a portion of all proceeds from her businesses is donated to the Children’s Hospital TCU, supporting children and families facing medical challenges.Diamond’s entrepreneurial spirit was ignited early. In 2006, with seed money from her mother, she launched her very first business—a two-store boutique inside a bustling indoor flea market. Stocked with everything from clothes and handbags to fitted hats and more, the boutique was an immediate hit and a formative experience that laid the foundation for her future ventures.Her official media journey began in 2010 with the launch of Dyme Squad Magazine/Media, a trailblazing platform that has since expanded to include the acclaimed Dyme Squad Podcast, hosted by Diamond and streaming on Hygh Tymes Network via Roku TV and YouTube. Always innovating, she launched Diamond Vibes Radio in 2026, curating syndicated DJs, her own Diamond’s Vibe Room, and the Vibe or Slide music review show—further cementing her influence in the entertainment world.Diamond’s impact on the entertainment industry is far-reaching. She has brought major artists to Richmond, hosted and produced numerous high-profile events, and managed over 10 hip-hop artists throughout her career. One of her proudest achievements is guiding RVA legend Mona J to success. Diamond co-hosted The Underground Basement with Rachi—a 106 & Park-style weekly local showcase that gave a platform to emerging talent. This celebrated event will be updated and reprised for 2026-2027, continuing its legacy of spotlighting future stars.Over the years, Diamond has met and interviewed a plethora of celebrities, building genuine relationships with many of them. Her ability to connect, uplift, and create lasting bonds within the industry has opened countless doors and enriched her platforms with exclusive stories and experiences.This year, Diamond is producing a must-see women’s empowerment concert on June 27th, 2026, headlined by Monifah and Mona J, with talented girls from across the USA coming to Virginia to perform. This highly anticipated event is set to be the can’t-miss concert of the year for women entertainers. Further cementing her commitment to uplifting women in music, Diamond created the Sounds We Grew Up On Legacy Award, honoring the trailblazing mainstream ladies who shaped a generation.In the beauty industry, Diamond is the visionary founder of Slayyed Cosmetics (est. 2018), a brand celebrated for empowering glam and indie excellence. She is also the creative force behind the relaunch of D’Badu Beauty (est. 2016), specializing in premium human hair lacefront wigs and luxury extensions that merge editorial flair with everyday confidence.A true multi-hyphenate, Diamond is an AI graphic designer, professional MUA, published print model, and hairstylist. Her artistry, business acumen, and leadership have made her an established mentor to several successful women entrepreneurs, helping others rise while building her own thriving empire.Connect with Diamond Allure MUA:

• Instagram: @diamondalluremua | @slayyedcosmetics | @dymesquad_magazine | @diamondvibesradio
• Facebook: Diamond Allure | Dyme Squad Media | Slayyed Cosmetics | D’Badu Beauty | Diamond Vibes Radio
• TikTok: @diamondalluremua | @dyme.squad.mag | @slayyedcosmetics
• YouTube: @diamondalluremua | @dymesquadmagazine | @slayyedcosmetics

Diamond Allure MUA’s story is one of vision, reinvention, and relentless creativity. From her first boutique to building a multi-brand legacy and uplifting women in entertainment, she empowers others to turn adversity into power and vision into legacy—one bold move at a time.