Amber Essence

How Faith, Family, and ’90s R&B Legends Forged a Voice for a New GenerationFor Amber Essence, music isn’t just an art—it’s a calling, a lifeline, and a living record of her journey from the pews of an Oakland church to the spotlight of the independent R&B/Pop scene. Her story is a testament to the power of community, the legacy of Black music, and the resilience that comes from embracing every facet of your roots.

Amber’s first stage was a sanctuary, not a stadium. At just six years old, she slipped into the ranks of her church’s youth choir, surrounded by voices that rose in harmony and hands that clapped in time. “Singing in the church choir was really important in my formative years of learning how to sing,” she recalls. “Being in a choir teaches you how to listen, so that’s where I started developing my ear training. You have to match the key and pitch of the people around you in your section, which really helped shape my voice early on.”It was here that Amber learned the building blocks of music—how to break a song down into its parts, master each section, and then bring it all together into something greater than the sum of its notes. “Choir rehearsals were valuable—we would break songs down part by part, learn each section individually, and then put it all back together. That process helped shape not just my voice, but also my approach to learning music.”But the choir was more than a classroom. It was a community space where young talent was nurtured, where mistakes were met with patience, and where the seeds of confidence could quietly take root. “Being in a church choir is one of the best and most accessible ways to train your ear and develop musically without needing a vocal coach or paid lessons. Most churches welcome people into the choir, and from there you can learn so much—whether it’s singing, playing instruments, or just understanding how music works.”Amber’s experience echoes the stories of countless Black artists who found their voices in church, but she’s quick to point out that every journey is unique. For her, those early years were foundational: “A lot of artists get their start in church, and for me, it was no different.”

If the church was Amber’s first stage, the radio was her first mentor. Long before she set foot in a professional studio, Amber was honing her craft with nothing but a cassette player, a stack of blank tapes, and a fierce determination to learn. “I’m very heavily influenced by ’90s R&B. My absolute favorite singer of all time is Aaliyah—not just because of her voice, but her entire style: the music she made, her persona, her presence. Everything about her really drew me in.”Amber describes a pivotal moment of musical awakening: “I always tell this story—when I was around nine years old, her first single, ‘Back & Forth,’ came on TV. I remember seeing this beautiful girl in baggy clothes—girly but tomboyish—and I instantly connected with that. Then her vocals were just so smooth and effortless. I saw myself in her.”But it wasn’t just Aaliyah. Amber’s formative years were soundtracked by the greats: SWV, Faith Evans, Jodeci, Mariah Carey. “I’d listen to their songs, learn the lyrics quickly, and then break down the parts the same way I did in church choir. I would dissect the harmonies and vocals, then piece them back together so I could sing the song fully.”Her approach was methodical and relentless. “I’d even record songs from the radio onto cassette tapes and dub over them so I could keep practicing during my free time. It was all about repetition, mimicry, and really studying those greats. That process was its own kind of ear training.”Amber’s self-taught methods gave her more than just vocal chops—they instilled a relentless work ethic and a deep respect for the craft. Every note she sang was a building block, every harmony a lesson, every lyric a new possibility.

Amber’s artistry is deeply intertwined with her hometown. Oakland isn’t just where she grew up; it’s the lens through which she sees the world, the soil from which her stories grow. “I think I represent the side of Oakland that doesn’t necessarily get as much recognition outside of the people who actually live here and understand that Oakland is so much more than what the media portrays.”While the city’s struggles are often spotlighted, Amber’s experience was one of support, diversity, and creative energy. “Oakland is incredibly diverse and rich in culture. Growing up in that environment helped shape who I am. And because of that, my identity is naturally woven into the DNA of my music—whether it's through sound, lyrics, or storytelling.”She grew up listening to Bay Area icons—E-40, Tony! Toni! Toné!, Too Short—and later, the new wave of Oakland talent like Keyshia Cole, H.E.R., and Kehlani. But her upbringing was also defined by stability and love. “I didn’t have a super rough childhood, and I think that’s something people might not expect when you say you're from Oakland. But I had a really supportive family and a relatively safe upbringing, and that’s just as much a part of the Oakland experience as anything else.”Amber’s music reflects this complexity. It doesn’t shy away from reality, but it also celebrates joy, resilience, and hope. “Oakland gave me depth. It gave me perspective. It taught me how to tell stories that are real and relatable, without always having to be rooted in trauma. That balance is a big part of who I am as an artist.”

Amber’s path to the stage wasn’t a straight line—it was more like a patchwork of small, significant moments, stitched together by passion and persistence. “All throughout my childhood, I just remember being really compelled to sing. I was super shy, so I didn’t sing in front of people much when I was younger. I didn’t really start performing publicly until high school.”But even as a child, music was her secret world. “I would find myself putting on performances in the living room, pretending I was on stage. I’d turn on music, act like my teddy bears were the audience, and just go for it. It was this natural pull—I couldn’t help it. I’d even try to rope my friends into performing with me.”One memory stands out: “I remember one time in elementary school, I got two of my friends together, and we asked the teachers if we could put on a little show. We ended up doing a performance of ‘Can’t You See’ by Total—which, let’s be honest, was probably not the most age-appropriate song for elementary kids—but we just wanted to perform. And the teachers let us do it! That’s one of the beautiful things about Oakland: any time kids want to do something positive that keeps them out of the streets or away from trouble, the community supports it.”Amber never had a single “aha” moment. Instead, her journey was marked by countless “yes” moments—yes to singing in the living room, yes to performing at school, yes to making music her life’s work. “It was more of a series of little moments like that. Moments where I was creating opportunities for myself to sing, to perform, to express myself. Over time, I started realizing—this wasn’t just something I liked doing for fun. This was something I needed to do. It was part of who I am.”

Amber Essence’s music is more than a blend of angelic vocals and lush harmonies—it’s a reflection of a life lived with intention, curiosity, and courage. Her journey from church choir to self-taught vocalist, from Oakland’s creative heart to the digital stages of today’s music world, is a blueprint for any artist learning to trust their own voice.She is, at her core, a storyteller—one who honors the classics, but never stops pushing forward. Her music is a celebration of real life: the struggles, the triumphs, the quiet moments of joy, and the power of community.As Amber steps into her next chapter, her roots remain her anchor. Her sound, shaped by faith and family, by the legends of R&B and the streets of Oakland, invites listeners not just to hear her story, but to find pieces of their own within it.And in a world hungry for authenticity, Amber Essence is a reminder that the most powerful voices are often forged in the most humble places—choirs, living rooms, neighborhoods that pulse with possibility. Her journey is far from over, but every note she sings carries the wisdom of where she’s been and the promise of where she’s headed next.

Links:📲 Instagram: @amberslyric🎶 Imma Pull Up Song:

• Spotify: https://open.spotify.com/album/4UU1wl3AxPVVB1g4H9Emn3?si=EoApnDtSSFixppHXAjgxrQ
• Apple Music: https://music.apple.com/us/album/imma-pull-up-single/1812551484
• YouTube: https://youtube.com/playlist?list=OLAK5uy_mex7bM0tGf47W6OqZLyKWa8UWxlhh1Fw8&si=loGNeukQz28vFD5A
  

For NOVACA9E, AKA MR.301, music is more than a career—it’s a calling born from the heart of Mo County, Maryland. His journey began in Silver Spring, a vibrant corner of the DMV (DC, Maryland, Virginia) that pulses with its own slang, style, and rhythm. “I grew up in the DMV—DC, Maryland, VA. I’m from Silver Spring, the heart of Mo County, and we’ve got our own style, our own way of saying things, our own slang, and way of life. I bring all of these things through my music and through my eyes,” he shares. Every lyric, every beat, and every performance is a tribute to the streets that raised him, and to the community that shaped his worldview.NOVACA9E’s music is instantly recognizable for its authenticity and Mo County flavor. His distinctive slang and storytelling prowess set him apart in a crowded hip-hop landscape, making him a true voice of the DMV. “What I rap about is real life. I tell stories that are happening every day, right outside my door. I want people to hear my music and know it’s coming from a place that’s genuine.”

Debuting in 2009, NOVACA9E’s approach to songwriting has always been rooted in old-school discipline and creative exploration. “My approach is old school. I still write mostly in a notebook, or in my phone. I’m a very creative writer, and I write for other artists, rappers, and singers too. Now, I write for all genres in the music industry.” His creative process is a blend of tradition and innovation, balancing handwritten verses with digital drafts, and crafting narratives that resonate across genres.Through the years, his pen has matured, but his themes remain grounded in reality—struggle, triumph, and the relentless pursuit of authenticity. “Stop The Frailness,” his debut project, is more than a mixtape title; it’s a Mo County ethos. “Stop The Frailness is our way of saying stop being scared or scary. My fans relate because I’m telling real things that happen in everyday life.”

NOVACA9E’s journey has taken him from local venues to sharing stages with icons like Rick Ross, Pusha T, Meek Mill, and Wu Tang Clan. “Touring with legends taught me how to network, be a better performer, and put the business part of the industry first—then rapping next. I focus on building my business knowledge and let my talent shine,” he says. Observing the greats up close, he learned that success in music is as much about business acumen as it is about raw talent.A pivotal moment came during his first major independent tour in 2016-2017, a period that saw him headline shows and clinch the Best Artist award in his region. “That year changed everything for me. I went on tour with the biggest names and did my first headlining tour. Performing as a special guest at Rolling Loud Miami in 2023 was one of my best shows ever. The energy, the crowd, the recognition—it was next level.”

Behind every electrifying NOVACA9E performance is a ritual of preparation and teamwork. “I prepare for a live show with a pregame meal, get my team ready, head to the show, and do sound check. I make sure I get my deposit money for my show 4 hours or 2 hours before the event—pay myself and my team. I keep my crew together at all times, making sure transportation, hotels, and backstage or VIP areas are sorted. Before I hit the stage, I go over my set in the back, then go out and do my show.”This meticulous approach ensures that every performance is a full production—complete with lights, smoke, and wardrobe changes. “I give my fans all of me on stage. I want people to feel like they got more than what they paid for. That’s what makes a show unforgettable.”

Beyond the stage, NOVACA9E is a savvy entrepreneur. Founding Get Money Entertainment LLC and launching the GET MONEY GANG was about more than personal success—it was about creating opportunities for others. “I always wanted to be a boss and give opportunities to people like me. I’m good with people, money, and knowing how to delegate—putting people in the right position and making sure everyone’s on the same page.”GET MONEY GANG is more than a group; it’s a movement of DJs, security, camera crew, and loyal supporters. “Managing people comes down to communication. The creative side of music comes easy to me, but running a label and a team is about making sure everyone knows their role.”His advice to aspiring artists is both practical and passionate: “Get your business right first. Make sure you have your publishing—ASCAP or BMI—so you get paid. Build your online presence, do shows, and make your own lane. Don’t try to be someone else. Tell your story and your life, not someone else’s.”

With five mixtapes, a debut album, and a highly anticipated EP on the horizon, NOVACA9E’s catalog is a testament to his relentless drive. “My life is a movie—literally, something inspires me every day! God woke me this morning, I’m inspired!” he laughs.The forthcoming EP, “GUESS WHO’S BACK,” is his boldest project yet. “This is my debut EP with official celeb industry features. Celebs like SukiAnna, DDG, Rick Ross, and more have reached out. I’m working with Grammy Award-winning producers like Maxamillion, and I produce my own records too. This is my best project yet—dropping Fall 2025.”The lead single, “Light Em Up,” is a gritty street anthem that channels his reality. “It’s my reality through my eyes and in the streets I live in. It’s definitely a street anthem type song.”

For NOVACA9E, the connection with fans is everything. “I always keep it 💯 with what’s real in life or any situation. On tour, I’m bringing a great show where it will be worth every dime people spend to come see me perform in person. I give my fans all of me on stage—up close and personal, full production, lights, smoke, wardrobe changes, the whole nine.”His vision for the future is expansive. “I want to be internationally known, and build Get Money Entertainment LLC into a media empire—music, acting, entertainment businesses, club ownership, all of it. I want to touch every part of the industry.”

As the East Coast hip-hop scene continues to evolve, NOVACA9E is committed to staying true to his roots while pushing the culture forward. “I see the scene changing every year with new styles and sounds, but I stay with my own sound. I want to be a leader in the movement.”

There’s more to NOVACA9E than music and business. “I’m a great cook, love sports, and would love to own my own restaurant or club one day.” When asked about dream collaborations, he doesn’t hesitate: “Eminem, 50 Cent, Lil Wayne, Drake, Chris Brown, R. Kelly—artists who bring real energy and authenticity.”His perfect day off? “Going to the beach in Miami, relaxing with friends, and just enjoying good company outside of music.”

From Silver Spring’s streets to the national stage, NOVACA9E is a force redefining what it means to be an East Coast artist. His story is one of grit, growth, and giving back. As he gears up for his new EP and keeps lighting up stages across the country, one thing is certain: for NOVACA9E AKA MR.301, the journey is just beginning—and the world is finally ready to listen.

• Instagram: @mr301gme
• Website: https://www.n1m.com/novaca9eakamr301?no_nag=1&fbclid=PAZXh0bgNhZW0CMTEAAaf3Ib45q8vDdZWVQefOJb7L_57o0ukQ8nT7-xmxOgxDOHylGF9bgdkTWb3doQ_aem_eoVXA5sAQuGYx9Zw-AvFUA
• YouTube: Watch here

In a world that often defines people by their mistakes, Devon Lamont Crawford stands as living proof that our pasts do not dictate our futures. At 38, Devon’s journey is not just about overcoming adversity—it’s about turning pain into purpose, and using his own transformation to ignite hope in others.

For Devon, the most pivotal moment came behind bars. “The turning point in my journey came when I realized that my past didn’t have to define my future,” he reflects. Incarcerated at just 24, facing the weight of a 50-year sentence, Devon could have let his circumstances harden him. Instead, he chose a different path.“During incarceration, I started focusing on self-improvement—taking classes, reflecting on my goals. That inner shift sparked the idea of creating something positive from my experiences, a platform that could inspire others to see their potential beyond their circumstances.”This wasn’t just about survival. It was about transformation—about taking control of his story and building something that could outlast any sentence.

From the crucible of adversity, BMoreflawless was born. More than just a name, it’s a movement—rooted in the heart of Baltimore, but with a message that resonates far beyond city limits.“‘BMoreflawless’ embodies the pride and resilience of Baltimore, as well as the flawless potential inherent in every individual,” Devon explains. “It’s about embracing our roots and striving for excellence despite adversity. To me, it’s a reminder that our city’s greatness and our own greatness are always within reach.”Through BMoreflawless, Devon has created a magazine and entertainment channel that shines a light on hidden talent, giving individuals the platform to rewrite their stories and bring positivity to their communities.

Devon’s time in incarceration was not wasted. He poured himself into self-improvement, earning certifications in woodworking and finish carpentry from the State of Maryland Department of Labor, Licensing and Regulation, and completing the Core Curriculum under NCCER’s Standardized Craft Training Program. More recently, he expanded his expertise with mental health training from the University of Maryland School of Medicine’s Evidence-Based Practice Center.“Acquiring new skills taught me discipline, confidence, and the importance of continuous learning. These achievements showed me that growth is possible no matter where you come from,” he shares. “They also became tools I could use to uplift myself and others, emphasizing that empowerment begins with investing in yourself.”

Devon’s message to those who feel weighed down by their past is simple, but powerful: “I believe that mistakes don’t define who you are—they’re just lessons on the path to growth. What truly matters is how you respond and whether you choose to move forward. Every day is a new opportunity to start fresh, and your future is still yours to create.”It’s a philosophy that underpins everything he does—reminding others that redemption is always possible.

Perhaps the most rewarding part of Devon’s journey has been witnessing the ripple effect of his work. “One of the most inspiring stories I’ve witnessed is of a young person who felt lost and hopeless, but through our programs, they found purpose and now lead youth initiatives. Seeing lives change from despair to confidence reminds me why I do this—it’s about real impact and hope.”These stories fuel Devon’s drive, proving that one person’s change can spark a movement.

Devon’s vision didn’t stop at media and mentorship. He launched Flawless Wear, a clothing line designed to symbolize victory, strength, and resilience. The brand’s logo—a victory crown pigeon—holds special meaning.“The victory crown pigeon is known for its ability to thrive in challenging environments, representing perseverance and dignity. I want everyone who wears our brand to feel empowered, proud, and capable of overcoming any obstacle,” Devon says.Flawless Wear is more than apparel—it’s a badge of honor for those who choose to rise above.

Growing up in Baltimore gave Devon a deep appreciation for loyalty, community, and resilience. “I saw firsthand what can be accomplished when people come together to support each other. These lessons motivate me to give back and lift others up, knowing that upliftment starts at home.”This sense of community is at the core of BMoreflawless and everything Devon does.

Devon is a passionate advocate for mental health and holistic development. “I prioritize open conversations about mental health and provide resources for healing and self-care. Holistic development means nurturing mind, body, and spirit—because a healthy mind is essential for achieving true success. These themes are vital in creating strong, resilient communities.”By addressing the whole person, Devon’s platforms foster lasting change.

Of all the challenges Devon has faced, the greatest was internal. “One of the most challenging parts of my journey was overcoming myself. I used to feel the need to prove my worth to others, but I learned that my truth doesn’t need to be validated by anyone else. The hardest part was accepting who I am—flaws and all—and understanding that my value isn’t determined by external opinions. Once I stopped trying to prove myself and embraced my authentic self, I found peace, confidence, and the strength to move forward. That realization was a pivotal turning point in my journey of growth and healing.”

The future is bright for BMoreflawless and Flawless Wear. “We’re expanding our outreach efforts, forming new partnerships, and launching innovative apparel lines that tell stories of resilience. I’m also working on mentorship programs and community events to reach even more young people and inspire lasting change.”Devon’s vision is one of growth, impact, and continued upliftment.

For those inspired by Devon’s story, there are many ways to support. “For those interested in supporting or getting involved, they can follow us on social media, visit our website, or contact us directly. Volunteering, mentorship, or simply sharing our message are powerful ways to help. Every small action helps build a stronger, more connected community.”

Devon leaves us with a message for anyone struggling to find hope or purpose:
“Never forget that your story isn’t over. Every day holds a new opportunity for renewal. Believe in your worth, lean on your community, and remember—you are ‘flawless’ just as you are. Your future is waiting—step into it with confidence.”Devon Lamont Crawford’s journey is a beacon for anyone seeking redemption, purpose, and community. Through BMoreflawless and Flawless Wear, he’s not just rewriting his own story—he’s empowering others to do the same. In a world eager for hope and authenticity, Devon reminds us all: greatness is always within reach.

When you talk about breaking barriers and building bridges in hip-hop, few stories resonate quite like that of Noah-O—a pioneering Filipino-American rapper, entrepreneur, and community leader who’s been steadily raising the bar from Richmond, Virginia. His journey is a testament to the power of heritage, hustle, and heart.

For Noah-O, the seeds of ambition were planted early. “My cultural upbringing and heritage have played a tremendous role in shaping my journey into hip-hop,” he shares. Growing up with his father present made all the difference. “He instilled in me the value of hard work and a relentless hustle mentality. One of the most impactful lessons he taught me was to eliminate the word ‘can’t’ from my vocabulary.”This wasn’t just motivational talk—it was a philosophy for life. Noah-O’s father ran his own real estate business, giving a young Noah a front-row seat to the power of ownership. “He taught me never to put myself in situations where someone else could own or control my creative or financial future. This mindset shaped how I approached music, business, and life.”But it wasn’t just about personal gain. “Another value passed down was that with position and influence comes power—and more importantly, a responsibility. If I ever found myself in a place of influence, I had a duty to look out for those less fortunate and to pass on what I had learned to others. That sense of service and leadership is something I carry into everything I do.”

Being part of a family of immigrants shaped Noah-O’s worldview in profound ways. “I was raised with a communal mindset, where pooling resources and supporting each other was a necessity, not an option. I saw firsthand the sacrifices my family made to come to America in search of better opportunities, and I’ve always felt a deep responsibility not to squander those sacrifices.”That sense of duty—to family, to community, to legacy—became a driving force. “Being born in the U.S. is a privilege, and I try to use every opportunity to honor the paths they paved.”

As he grew deeper into hip-hop, Noah-O noticed something: “There weren’t many artists who looked like me or came from my background in the spotlight. Behind the scenes—producers, DJs, writers—we were there. But I knew I could use my voice to tell my story and amplify the voices of people around me whose stories deserved to be heard.”Hip-hop became more than music—it became a platform for representation. “Hip-hop became my platform to not only express myself but to represent my community, heritage, and everything I stand for.”

Noah-O’s entrepreneurial spark lit up early. “At 15, I started duplicating and selling mixtapes at school. Around that same time, some college-age guys from my neighborhood were promoting music for Roc-A-Fella Records, which showed me that it was possible to be involved in the industry in different ways.”His curiosity wasn’t limited to the mic. “I wanted to understand what it really took to be successful—marketing, promoting, designing album art, clothing—everything. I fell in love with the full creative process. Some artists just want to be on stage or in the spotlight, but for me, even the behind-the-scenes parts that most people find boring are just as exciting. I realized that all of it matters.”

For Noah-O, every achievement is about more than personal accolades. When his debut album Monument Avenue was enshrined at the base of the removed Robert E. Lee statue, it felt like vindication. “When we originally released the Monument Avenue project in 2014, the presence of the statues on Monument Avenue wasn’t something the general public was ready to talk about… For us, it was always about starting a conversation—about what Richmond was, what it is, and what it has the potential to become.”And as one of the first Filipino-American rappers to perform at the Apollo Theater, he knew he was breaking new ground. “I take opportunities like that very seriously because I know they don’t come around often. Growing up, I really looked up to Filipino-American DJs like DJ Qbert, Rhettmatic, and Babu. But when it came to Filipino-American rappers, I didn’t see many examples. So when Big Pun came onto the scene—even though he wasn’t Asian—I saw what he accomplished and thought, ‘I want to do that for us—for Filipinos.’”

Noah-O’s journey is living proof that representation matters. “Sometimes, just seeing it is enough to spark someone’s inspiration.” His story isn’t just about music, but about the power of owning your narrative, honoring your roots, and using your platform to lift others up.

Noah-O’s message to the next generation is clear: “Truly knowing yourself is essential—understanding your goals, your end game, and most importantly, your ‘why.’ Hold on to your dream, trust your path, and keep moving forward—especially when others don’t understand.”From mixtapes to Monument Avenue, from Richmond to the Apollo, Noah-O continues to raise the bar—not just for himself, but for everyone who believes in the power of heritage, hustle, and hope.

Errol Eats Everything isn’t just making music—he’s building a movement. His latest, self-titled album, Errol Eats Everything, arrives as a raw, honest, and deeply personal manifesto. But what sparked this project? According to Errol, the answer is refreshingly simple: for the first time, he had the time and space to tell his story—his way.“I wasn’t writing for some A&R, I wasn’t thinking about radio, I wasn’t chasing a trend. I was living real life—raising boys, building a business, losing my mother. All of that was sitting in my chest and it had to come out,” Errol shares. For him, the album’s message is layered: “First—own your truth. Don’t water it down. Second—know your worth. And third—understand that survival itself is an act of resistance. If you can make it through with integrity intact, you’ve already won.”

Tracks like “Don’t Matter None” go beyond catchy hooks—they’re armor, forged in the fires of lived experience. Errol explains, “You don’t translate it—you live it. I wake up in this skin every day. I’ve seen what the system does to Black men, to families, to hope. But the beat gives you a way to process it, to metabolize the pain into something useful.” For Errol, the music isn’t about numbness, but resilience: “It’s about walking through the fire and saying, ‘You’re not gonna break me.’”

Known for his sharp lyricism and unapologetic authenticity, Errol doesn’t see vulnerability and strength as opposites. “To me, vulnerability is strength. There’s nothing soft about telling the truth about your life. I talk about my mom’s passing, about navigating corporate racism, about raising my boys to survive in this world. That’s not weakness—that’s power. Because if I say it out loud, it can’t be used against me anymore. And maybe it helps somebody else say their truth.”

Errol’s journey as a Black entrepreneur and movement leader is as vital as his music. “I had to step into business because our people need ownership, need examples. We’re not gonna rap our way out of systemic oppression alone. We need logistics companies, real estate, crypto plays, healthcare ventures. That’s why I built what I built.” This real-world experience feeds back into his art, giving his music depth and authority: “Now when I talk about investing, about freedom, about navigating power structures—I’m not theorizing. I’m speaking from experience.”

For Errol, hip-hop is more than a genre—it’s a tool for empowerment and legacy-building. “I see myself in the lineage of griots, freedom fighters, scholars who used rhythm and words to teach and inspire. But I want to push past just music—build an ecosystem. Podcasts, film, tech, fashion—all rooted in substance. I also want to help make investing, wealth-building, and self-determination cool in hip-hop again. We’ve had enough empty flexes.”

With over 10,000 hours dedicated to his craft, Errol’s journey has included international tours and releases with FAT Beats. But the most transformative moment? “Honestly, the biggest moment was recently—watching my sons bop their heads to Errol Eats Everything. That told me I finally made something real enough to resonate across generations.”

Errol’s lyrics don’t shy away from naming injustice, but they always offer hope and a path forward. “I live in both those realities. I’ve been the underdog. I’ve felt the weight. But I’ve also seen what’s possible when you move with clarity and persistence. So when I write, I’m not trying to traumatize listeners. I’m trying to tell them: We know what the fight is—now here’s how we move. I want you to feel seen, then feel empowered.”

Errol’s influences run deep: “The GOATs: KRS-One, Black Thought, Nas, Andre 3K, Chuck D, Jay Electronica. And beyond hip-hop—Marcus Garvey, John Henrik Clarke, Ivan Van Sertima. My sound is shaped by study—I read as much as I write. My name stands for my insatiable appetite for knowledge. I want every bar to be layered. If you catch the surface meaning, cool. But if you study it, you’ll see the architecture underneath.”

His advice for independent artists and entrepreneurs? “Build leverage. Ownership is everything. Stop waiting for gatekeepers to validate you. Build your platform, your email list, your business. And when you speak on change, live it. Don’t be the activist on the mic and a predator behind the scenes. Integrity travels.”

Errol’s vision keeps expanding. “Blame It On Furious Evans is coming—deeper sound, bigger ideas. I also have an EP of remixes coming. I’m also building out the EEE Universe: podcast series, animated visuals, and a fashion capsule. On the community side—I’m working with Black entrepreneurs on investment literacy and building stronger local networks. I’m not chasing algorithms—I’m building legacy.”Errol Eats Everything is more than an album—it’s a blueprint for self-ownership, resilience, and community. In a world hungry for substance, Errol serves up the realest meal in hip-hop, inviting us all to eat, reflect, and rise.

Majin Neech, born Shaun Duran, is a testament to the power of passion, resilience, and creativity. From his earliest memories as a child, Neech was mesmerized by the magic of performance. His inspirations, the legendary Michael Jackson and Elvis Presley, ignited a spark in him that would later evolve into a lifelong pursuit of artistic expression. "It was something about them to me," Neech recalls. "Mainly how confident they seemed in front of so many people, as well as their styles with clothing. As a kid, they were just awesome to me, so I knew I wanted to be a performer of some sort."

In those formative years, Neech’s love for music and performance found a stage at family gatherings, where he would recreate Michael Jackson's iconic "Thriller" routine, complete with cowboy boots inspired by Elvis. This blend of admiration for two musical giants laid the groundwork for his future. "I can’t say I knew I’d be doing music, but I did know I wanted to perform—if that makes sense," he says. "I chose music because it was just something that Michael Jackson and Elvis did." These small but significant moments were the seeds of a dream that would one day blossom into a career.

Born in Cleveland, Ohio, Neech’s early environment played an important role in shaping his identity. However, his journey didn’t stop there. His family moved to Savannah, Georgia, before eventually settling in Jacksonville, Florida—a place that would become a cornerstone of his story. "I was born in Cleveland, then moved to Jacksonville, Florida, at a young age. Actually, I think it was Savannah, Georgia, before that. But mainly Jacksonville is what I remember—that ole Duval County," he explains. Despite leaving Cleveland at a young age, the city left a lasting impression on him. "Being born in Cleveland, I’d dabble into some Cleveland music artists like Bone Thugs-n-Harmony, and I always kept an ear open to different music genres, all the way down to punk rock."

Jacksonville, with its vibrant culture and unique music scene, became the backdrop for Neech’s early foray into the world of hip-hop. At just 12 years old, he began rapping and quickly gained attention from his peers and the local community. This recognition was a pivotal moment in his life. "It’s always a dope feeling to get praised by others that do what you do," he recalls. "Gaining attention at an early age definitely helped with my confidence as an artist, but it was also bad for my ego at a point. I wouldn’t work with people because I felt better than them, and that’s never a good way to think." This period of growth and self-reflection taught him valuable lessons about humility and collaboration, shaping him into the artist he is today.

As Neech’s talent and reputation grew, so did his opportunities. A significant turning point came when he connected with central Texas rapper SparkDawg and the Spark-a-Lot empire. This collaboration exposed him to new sounds, flows, and perspectives, broadening his artistic horizons. "It exposed me to different sounds, different flows—pretty much a central Texas way of things," he says. This experience not only enriched his music but also reinforced his belief in the importance of staying open to new influences and ideas.

What sets Majin Neech apart is his versatility. His ability to seamlessly navigate multiple genres—hip-hop, R&B, blues, country, pop, funk, and more—makes him a truly unique artist. For Neech, this versatility is driven by a fearless approach to creativity. "I’d say being open to different things, as well as not being afraid to try those different things, drives my versatility," he explains. "I never really have an idea; I just go in knowing I want to create. So if the beat sends me in a direction, then that’s how I work it."

This openness to experimentation is reflected in his creative process, which is deeply rooted in personal experiences and emotions. "My creative process is a different one," Neech shares. "For the most part, I just collect blind ideas through life lessons and situations. I guess that’s why I have so many fast ideas on the spot. I hear music in everything—every day it’s music. The genres are balanced with the emotion of my day, week, or month, I guess."

Neech’s ability to connect with his audience lies in his mastery of melodies and lyrical themes. "The melodies catch the body, while the diverse lyrical themes catch the mind," he says. "Sometimes you have to tap into the body’s rhythms to capture the mind, kinda like Kendrick Lamar nowadays. It’s like he finally added the eyes to the body, so now he can capture minds through visuals. It’s like art over art; and I plan to put my canvas smack dead on top of each other as well—wet paint and all," he adds with a laugh.

Despite the challenges of navigating the ever-evolving music industry, Neech remains confident in his vision. "I stay with ideas, and I know they will hit when the time is right," he says. "I know I’ll strike gold. My audience just hasn’t discovered me yet—and I them."

Majin Neech’s story is one of evolution, resilience, and a deep-rooted passion for performance. From the living rooms of his childhood to the stages of today, his early beginnings laid the foundation for a career filled with versatility and ambition. His ability to draw inspiration from his past, while staying open to new influences, continues to propel him forward as he aims for a future defined by success, creativity, and connection.

Growing up in Killeen, Texas, Jay Lev learned early on how to find beauty in the midst of struggle. For many, Killeen might seem like just another small city, but for Jay, it was a crucible that forged his identity, his perspective, and ultimately, his music. “It’s a city that don’t get a lot of spotlight, but there’s a lot of real stories out here—pain, loyalty, survival, and hustle,” he reflects. That raw reality became the foundation of his artistry, giving him a lens to write from that feels both authentic and deeply relatable.

Killeen is a unique blend of cultures and energies, with its military presence, tight-knit communities, and the ever-present challenges of life in the hood. For Jay Lev, it was a melting pot of experiences that shaped not only his sound but also his storytelling. “I soaked up the energy from the hood, the military presence, the family vibes—it all shaped my perspective and gave my music that gritty truth mixed with emotion,” he says. It’s this ability to balance grit with heart that makes his music stand out in an industry often dominated by surface-level trends.

The Beauty in the Struggle

In Killeen, life wasn’t easy, but it was real. The struggles Jay witnessed and experienced firsthand gave him stories to tell—stories that resonate far beyond his hometown. “Growing up here taught me how to see beauty in the struggle,” he shares. “There’s something powerful about turning pain into something that connects with people. That’s what I try to do with every track.”

Jay’s music captures the duality of life in Killeen: the hard lessons learned on the streets and the moments of joy and connection that make it all worthwhile. Whether he’s reflecting on the pain of loss or celebrating the triumphs of perseverance, his lyrics carry the weight of someone who has lived through it all. “I’m not just talking about what I’ve seen; I’m talking about what I’ve felt. That’s what makes it real.”

A City of Stories

For Jay Lev, Killeen isn’t just a backdrop—it’s a character in his music. The city’s stories, struggles, and spirit are woven into every bar he writes. “Killeen might not be on the map like that, but it’s in my DNA,” he says. “When I rap, I’m not just telling my story—I’m telling the story of everyone who’s ever felt overlooked, underestimated, or counted out.”

This connection to his roots is what makes Jay’s music so powerful. It’s not just entertainment; it’s a reflection of real life. “I want people to hear my music and feel like they’re right there with me, walking through the streets of Killeen, seeing what I’ve seen, feeling what I’ve felt,” he explains. And for those who’ve never been to Killeen, his music serves as a window into a world they might not otherwise understand.

Turning Struggles into Strength

Jay Lev’s ability to turn struggles into strength is a testament to his resilience and determination. “Growing up in Killeen, you learn to adapt, to hustle, to make something out of nothing,” he says. That mindset has carried over into his music career, where he’s built a name for himself by staying true to his roots and refusing to compromise his authenticity.

But it’s not just about survival—it’s about growth. “I’ve been through a lot, but I’m still standing. And I’m not just standing—I’m climbing,” he says. His journey from the streets of Killeen to the forefront of hip-hop is proof that where you come from doesn’t have to define where you’re going. “I’m proud of where I’m from, but I’m always looking ahead, always trying to elevate.”

A Voice for the Streets

At the core of Jay Lev’s music is a desire to give a voice to the voiceless. “The streets have stories that need to be told, and I’m here to tell them,” he says. Whether he’s rapping about pain, loyalty, or ambition, his music resonates because it’s rooted in truth. “I’m not just making music to make noise—I’m making music to make an impact.”

For Jay, that impact starts with his hometown. “Killeen made me who I am, and I want to put it on the map,” he says. But his vision goes beyond Killeen. “I want my music to reach anyone who’s ever felt like they didn’t have a voice. I want them to know they’re not alone.”

The Future of Jay Lev

As Jay Lev continues to rise, he remains grounded in the lessons he learned growing up in Killeen. His music is a testament to the power of resilience, authenticity, and storytelling. “I’m just getting started,” he says. “There’s so much more I want to say, so many more stories I want to tell.”

For fans of real, raw, and relatable hip-hop, Jay Lev is a name to watch. With his unique blend of street authenticity and vivid storytelling, he’s not just making music—he’s creating a legacy. And it all started in Killeen, Texas.